Recently, the market research firm IHS DisplaySearch survey, second quarter of this year, Samsung TVs in global market share for 28.5%, continue to occupy the top spot, LG, and the second, for 14.1%, Sony 7.3% market share ranked third, Hisense fourth.
In the top 4 of the survey results are found the Korea, and Japan, three Chinese enterprises, also proved once again that the current global TV markets are Japan and South Korea business round.
We have to note that a trend is that in global markets Ding, compared with previous years, Japanese companies is in full recession, and China television company is not reconciled to the low-end market is a counteroffensive of the global high-end markets.
But in the process, we have to note is that, although Japanese enterprises is in full retreat, but led by Samsung of Korea top two in the global market is increasingly strong. Cool split music video and 360 triangular relationship
Japanese recession Chinese counter-offensive
On July 31, sharp year 2015 fiscal first-quarter (April-June) quarter LCD TV sales to 1.41 million units, fell 18.49% 1.73 million units in the same period a year earlier, sales of 64.1 billion yen, compared with 85.7 billion yen in the same period last year fell 25.2%.
Sharp explained this, with the exception of Japan domestic LCD TV sales growth, leave the European TV market last year, large American TV market competition, China market is sluggish sales decline from a year earlier.
Another Japanese electronics giant Sony’s bad day 2014 Sony TV operations separate, to pray for a better development of the quagmire of nearly $ 7 billion out of 10 consecutive years of losses, but the actual effect, although Sony TVs last year did shake off the loss of marshes, but the sharp decline in market share.
Data show that in addition to the North American market, including China, Europe, global sales decline in all other color TV market, while Ji Suoni TV sales fell 17.6% to 168.9 billion yen.
Sony TV head Chang Chi, Imamura, “admits reservations TV business is very important, however, maintaining Sony’s overall business management programme, with urgency. ”
This will is a Sony, the future does not rule out the sale of television, Hisense market once the vibe will be buyers.
Apart from the sharp, Sony is facing difficulties, and two Japanese Panasonic, Toshiba color TV brands are more worrying. Gradually exit the TV business.
Data show that in 2014, the global TV market, Korean brands accounted for 40%, mainland enterprises accounted for 25%-26%, Japanese brands overall share of no more than 25%, and 10% belong to the United States and China, Taiwan enterprises.
Comprehensive defeat of the Japanese, gave the market a huge vacuum, which gave China television enterprises one of the best opportunities to enter the world.
Hisense in early August to buy sharp Mexico factory fully took over the sharp TV business in the Americas. Skyworth amounts to less than 100 million Yuan to buy Germany veteran TV brand – I (Metz) television business, with the acquisition of a Strong group of Europe’s leading set-top box brand enterprises, and TCL is to spend 15 million dollars to buy Sanyo Mexico TV factory operators, complete TCL holdings through holding of Toshiba joint venture.
China of TV giant are have take merger expand global market, and which maximum reasons is China of TV enterprise in early of development grow process among, has been occupy of is market of in the low-end products, this positioning currently in overseas of some market as Southeast Asia, and African, and South America, to may has larger of market, but in Europe this mature of market among, overall market also is to high-end products mainly, with Yu and Japan, and Europe well-known brand of integration, China enterprise can fast achieved on this field of captured.
Future TV Samsung’s leading domestic road
However, a topic that we have to face is that while Japanese companies are gradually withdrawn from the high-end of the market among Chinese enterprises to compete in the high-end market is still difficult, which Samsung will be the biggest stumbling block.
According to Samsung TV global shipments reached 48 million units in the second quarter. Among them, the early launch of new strategic products “SUHD TV” television in surface and ultra high definition (UHD) TVs have achieved a lot of success, landing the top television markets.
DisplaySearch data shows that the second quarter of this year, Samsung TV market share of 36.4% in ultra high definition TV, Samsung TV for six straight quarters occupy the first ultra high definition TV around the world. And in front of the surface market, Samsung TV in 4-June is a 80.7% share lead.
Is more horrific than market share, Samsung TV has been guiding the whole trend of the market and trends.
On August 26, Skyworth is launching new products in Beijing, Vice President of Skyworth said Liu Tang, no hardware as a basis, without showing the accumulation of technology and integrated circuit technology, all content and intelligence is a loft in the air, eventually to collapse.
In Internet-related content, the price after two years of battling, Skyworth eventually put the key in the on the TV itself, as everyone knows, Samsung has always been quietly grinding products.
This year’s CES show, Samsung carrying SUHD AO ultra high definition television appearance, using Samsung original Nano-Crystal magic color technology, color performance is 64 times times the traditional TV, it also got the “2015CES product innovation award” and Oscar said the Chinese household electrical appliance “Ai Pulan Award”.
And now when we are starting to focus on products, we found that the Samsung start layout in another direction, the Internet of things.
Samsung Electronics China, puzaichun said that by 2017, all Samsung televisions will become Internet devices within five years all Samsung hardware devices that support the Internet of things.
Samsung Tizen system based on this ambition.
Starting in 2015, include SUHD AO all Samsung ultra high definition TV, Smart TV, will carry Tizen operating system.
Samsung officials say powerful Tizen platform, Samsung Smart TV to become part of a larger ecosystem. Also, it can be combined with other equipment, providing ultimate flexibility and unparalleled access to content. Tizen is compatible with other equipment, set up with Samsung’s Smart TV for smart home control center.
In this dimension degrees zhiwai, Samsung also and 20th Century Fox, common formed UHD Super HD Union, gathered has global leading of movie company, and TV brand, and content issued business, and late making and the technology company, guarantees industry chain from content making to issued, and consumption and equipment play capacity, all link meet established of high quality standard, and for consumers provides for its equipment of content, build UHD ecological system.
China is strengthening and iCNTV cooperation, mango TV, the leading content provider, to provide consumers with more 4K content. OS software to hardware, Samsung is building a huge aggregation platform, mastering hardware under the premise of the first entry in itself, Samsung at the back end of the layout will be Samsung’s best prospects for the future.
Samsung also launched a number of acquisitions, such as smart TV apps developer Movl, intelligent home controller startup SmartThings, mobile payments technology company LoopPay, Germany lighting manufacturer Novaled … ….
And other potential takeover targets including browser maker Opera, AlertMe Smart Home technology companies, chip manufacturers such as Atmel.
Every step, said Samsung is faster than domestic TV makers, said in a sentence, is Samsung standard.
If you want the real challenge of the global market of Chinese enterprises, especially in the European and American markets for high-end products, must be thinking you want to jump out of the Samsung can’t run, but should make their own innovation.
Fashional Moschino iPhone Cases in 2015 