750kg 1 5T engine Yamaha will build new sports car

 In this year’s Tokyo Motor Show, the Yamaha–SPORTS has released a new concept car RIDE. According to overseas media, Yamaha is about to launch the production version, a new car will be powered by a turbocharged 1.5L engine, and is expected to formally launch in 2017. Fwd is slag it

 

　　Yamaha SPORTS concept car RIDE located in a two-door sports car, its shape is very compact, according to the official new car length and width respectively, for 3900mm/1720mm/1170mm, its front design was very unusual, Central pull forward, marked with the Yamaha LOGO in the Middle, with the LED headlights, making new cars look personalized.

　　Yamaha after mass production hoped that this entry-level sports car’s curb weight is only 750kg, so the new car as a research and development focused on lightweight design which looks unnecessary design will be diluted, single monocoque body will be preserved. Vitality of the new car will be powered by a 1.5T engine, but power is not clear. (Source: Worldcarfans; text/qichezhijia Geng Yuan)

Not just married under alisuning also online dating

　　On August 26, today, held at suning 2015-the third Conference, Zhang jindong noted that Su Ning has ushered in the open era, not only such platform developers ‘ collaboration with the Ali, it has to connect more offline platforms, including the Mall, actually build the suning Internet retail ecosystem.

　　”The next focus focused retail CPU, fully open to the outside world. “Zhang jindong said.

　　Zhang jindong, believe that retail CPU–supply chain, logistics and services–a core competence for Internet retailing, now, Su Ning already has these three points have formed, and then output them to industry and society. Open objects, including vendors, platform operators, partners, and retail community at the end of convenience stores, community service network medium and small micro-entities.

　　On the strategies for the future, billion State power network aware, suning will “suning supermarket” building became the “suning” after the image of the Professional category, its positioning in the future is to become a user of “suning around.”

　　Zhang jindong, in the “appliance category” suning is already industry-leading, category management is the SUNY-wide further goods, strategic initiatives to enhance stickiness, and suning supermarket is the first to focus on breakthrough. In addition, suning to red child infant in the market segments to establish expert, open platform development to the strategic Center of gravity. BAT together securities company net big money

　　Up to now, has been the United States, Skyworth, China resources Pacific more than more than 1000 shares of suning’s logistics resources, 70% suningyi platform businesses use in docking suning’s logistics services. Four quarters of this year, Su Ning of the fourth party logistics-oriented cloud platforms will be formally launched.

Millions of entrepreneurial poured cold water start up stars why is fleeting

　　An entrepreneur has designed an APP that helps users to remember the exact location of vehicles in the parking lot. Unfortunately, this plan has not been recognized by any VCs. Investors ask: take a piece of paper or use the phone’s Notepad is every minute thing, why should design an APP?

　　This is a segment in the show of the Silicon Valley, but are often put on you by my side. Among the peoples business tide, macro level gives the direction of the Government, the entrepreneurial story of media packaging human blood, entrepreneurial threshold itself is low, such as derivatives, or APP, even if it is a public, will make people feel the next Don financing likely will hit you on the head.

　　However, in my opinion it is time to “millions of entrepreneurial” pouring some cold water.

　　The first bucket of water to the entrepreneur. Business logic is not complicated: find the market just needs and meet them, and profit. Nowadays, there are too many entrepreneurs, to start a business venture. Example is the case of the beginning.

　　But why more entrepreneurs like Hey? because entrepreneurship itself is a club matter. Previously we used to compete with people with the same background, but standing on the platform in the road show, may be as an ivory tower Dr, businessman with years of fighting social, uneven quality and accomplishment. In this way, everyone is equal in front of the business environment, pushing up too much slack.

　　In addition to Hi-entrepreneur, also has a marketing entrepreneur, they too like to package yourself. Labeling is the first step, such as “the second pioneering work”, “after the”, “female CEO”, “high-handed President” and so on, cycling Roadshow in different platforms, took the bad data, with blockbuster-sounding words to attract investors. Such “start-up stars” like meteors, from Ma Jiajia to Yu Jiawen, their names are fleeting, and their entrepreneurial projects are little known.

　　In author contact of entrepreneurs in the, has so a is worthy of: regardless of age size, they of experience has precipitation of thickness, not easily denied or certainly; they aimed at of needs has never not change world, but deep dug a subdivision field; they believes 10,000 hours of law; most key of is, they any things of decision are in emphasizes logic, including commercial logic, cooperation logic. And these basic requirements of entrepreneurs, is not common in countless entrepreneurs. Real listen to Director of the Steve Jobs says

　　The second bucket of water to the media, and not just the mass media, and social media in you, me and him.

　　It is common, could easily be an article on social media crowding the screen. Rather than starting a business story, but rather a form of chicken soup, such as inside a restructuring of that moment decisively; like most of all is still a business plan; for example, who captured the air … … Reader in reading the moment forgot to venture that the success probability of dying, forgot to do a step far more real than those hundred steps. Is chicken soup for the inspirational crowding the screen again and again, is that normal?

　　Media always likes to burst, so holding out a a fleeting business hero, but cannot come up with a good project for investors ‘ reference. Is that normal?

　　In my opinion, with business common sense, business logic is business really shine. Entrepreneur’s story is similar, but the Flash projects but always has a flash point, or precise foothold in the market, or some kind of advantage on the channel, or some sort of technical barriers cannot be copied, even if it’s some kind of ability to integrate resources, can lead to more entrepreneurs from, or provide a reference for investors.

　　Third bucket of water to those who just “icing on the cake” but not “bread” policy.

　　First two buckets of water just want entrepreneurial enthusiasm just a little more calm, but for high quality entrepreneurs, I really hope that whatever policies or subsidies are more “eccentric”.

　　I contacted many high quality entrepreneurs are facing “isolation” dilemma. It’s a bit unexpected. Millions of business policy, entrepreneur’s power is actually very thin. Entrepreneurs need? allowance, Office space or anything that can leverage opportunities for cooperation. But entrepreneurs complain that the author heard is: “subsidy policy in place, such as the project might have died”; Office space helps with so many strings attached “; Small projects rarely receive attention and support is always the icing on the cake “… …

　　These are from the first entrepreneur to get real feedback. Therefore, the third bucket of water to these “policy”, the Government needs more professional and objective evaluation mechanism for entrepreneurial projects. Quality project was nipped in the bud, for these reasons, it is very regrettable.

　　The three buckets of water, not douse the enthusiasm of entrepreneurs, the market needs a survival of the fittest, and to entrepreneurs know, and cherish.

Youku potatoes why shares fascinating figure

　　A few days ago, fascinated by mobile gaming platform networks announced the completion of the c round of financing, this round of investment from youku potatoes lead investor, Palm fun science and technology investment, financing and ownership has not yet been released. Official sources said that this is fascinating to the end of the new ban pre-IPO financing for the last time.

　　Fascinating CEO Chen says after this round of investment, will be fascinated by network, fascinating play PA APP and video and YouTube potato cooperation from game content on the ecological, for pan-upstream and downstream of the gaming industry to create more value. The future, based on user needs, obsessed with WIKI related content such as animation continue to optimize. Youku for potatoes, on strategic shareholder of the fascinate offers the user entry, operations strategy and financial support.

　　21st century game design a book pointed out that, game players by three part constitute, is pyramid-like distribution: in most upper for core players, number at least, but in game in the accumulated has rich experience and technology, has professional sex; second layer is intermediate players, play game often based on hobby, not about game of depth and details; in bottom and number up of for General players, on game interested in, hope through game soothing life pressure, get happy.

　　”The pyramid,” says core players has credibility in the community, their contribution to the high quality content that will strongly affect the intermediate and players. Meanwhile, the player receives these valuable information, will be gradually upgraded to at the Centre of the top players. Zhu bajie NET potential nine year valuations of

　　World of Warcraft data provided support for the model: General players crowded the end of Tower, 84.8%, intermediate players in the Tower, 15.05%, few core players, eight out of 10,000. And just a small number of core players led the intermediate and the General Association of established players, win the game again and again victory, intermediate and generally upgraded to a core player, so the cycle.

　　Perfect embodiment of the user value in the game world of Warcraft, Chen began to think about the model can be applied to the gaming community-run.

　　Chen said currently obsessed with the UGC net accumulated a total of more than 20,000 contributors. In his view, most past media content is produced by the PGC. Now tour era of hand, each hand to play home games at a consumer, content producer, has become a network agrees with the user of this change in consumer behavior. In his view, obsessed with the current model broke the hand washing for a long time user of the status quo.

　　Chen Yang said, with rising tide of hand, hand media have sprung up there, compared with these platforms, when most game media believe in channels is King when, fascinated still clung to the concept of content is King.

　　”How to play the game, is a highly respectable business proposition,” Chen said that, for nearly 20 years in the history of the Internet in China, the game almost became “gold mine” pronoun, provide gamers with game media also gains a lot of information, like BBS Forum and YY voice chat in real-time operation mode once sought after by game media. But together, these models there is a drawback: unable to deposit to play the game in the process of “skill”, “interest classes” such as depth and interesting information. Therefore, when a game had come to die, accumulation of a number of relevant users and some content is “sunk”. To break this vicious circle, was intrigued by the core operation of the WIKI model.

　　According to understand, currently fascinated WIKI number up 356 a, accumulated has more than 20,000 over core user; fascinated network DAU (day active user volume) has in million volume level; fascinated play PA APP continuous two week became App Store reference class topped, integrated free list ranking 41st, tight Chase mass reviews; fascinated per month more than 100 balance game video, single video has stable keep near million of full network play volume.

　　In fact, the fascinate just because the commercial logic of the net attracted the attention of YouTube potato.

　　Youku potato Group Vice President Shao Jun said, fascinates most attractive YouTube potatoes why not now how many users nor a fascinating network of games media properties, but they captured the changes in user behavior, which is a logical company.

　　United States mobile gaming services supplier survey of Applifier, 70% users to find games by watching YouTube videos, more than 45% users will download the game when you are finished, this data allows game content for video website is very important.

　　Fascinated by strategic stakes, youku potatoes look forward to accumulate up to core users in China’s obsession with platform, can contribute to a more professional video content. Fascinating, with the arrival of video, taking 200 million daily active users of youku potatoes this “video rocket”, would make the Pan value of the game media platform to get speed improvement.

　　In addition, the fascinate will use the WIKI advantage for youku complement the graphic content of the potato. While video information increasingly becomes a trend but for the plot, the characters and logic more complex gameplay video, must be supported by more precise and systematic text. Fascinated, by virtue of its user value and advantage of the WIKI model, combining the resources of youku potatoes, perhaps in the Pan-game media go too far down this road.

Business chiefs on how to select a successor

　　Introduction: each enterprise’s culture is different, every big brothers treat successor requirements are also different. Business chiefs is how to choose the successor of? paper reveals several heads of selection criteria for you.

　　

　　”He got laid!”

　　When Lenovo has reported the mobile phone sector 2014 years loss of 1.86 billion, again laid off 3200 people worldwide, Yang yuanqing, Lenovo’s head was thrust into the forefront. Look he took 119 million highest CEO salary every make of Lenovo in crisis, people are outraged.

　　Every business leader is like a ship’s helm, drive cautiously, to fight the waves; on the right tack, to achieve the goal, all lives are in the hands of the highest decision makers of an idea. Has fought many battles, shopping mall giant Mr Liu does not understand this truth, or old eyes, wrong prospecting Xian Yu?

　　Limited to outsider status, we don’t know the truth, and enterprise business failure has so many complex factors, we should not jump to any conclusion. But the case leaves us thinking: business chiefs and what selection?

　　There is no applicable rule. Each culture is different, each big brother style, select the successor value are not the same, so that this standard was not conclusive. But we still hope in some barons baton to ascertain one or two.

　　Liu: successors like the love of his beautiful wife

　　Origin of Yang yuanqing, said Yang yuanqing, said first. Since he runs the Association since the failure continued:

　　3 years planning, threatened turnover breakthrough 60 billion Hong Kong dollar, results since mouth, stop 20 billion Hong Kong dollar; spent 2500 Yuan dollars, employees fought 20 months, results money drakes, deserted; acquisition IBM, merger sequelae outbreak, annual shareholders should accounted for losses for 226 million dollars, Liu forced again mountain, tide; acquisition Motorola, led to 2015 first quarter profit significantly reduced, layoffs scale unprecedented……

　　Before Liu’s bold, after Yang yuanqing, an indisputable fact. As outsiders a sense of anxiety: Liu, Yang yuanqing, why did you choose?

　　It is said that 21 years ago, Yang yuanqing, Liu wrote a letter “mushy love letters.”

　　In love letters, Liu described the selection criteria: selection is to find a girlfriend, choice is beautiful, or to choose to love one’s, if your partner is beautiful, but not enough to love yourself, and what’s the use?

　　Appears to be nonsense, revealed Liu real ideas: first, the successor must have the ability to, two, the successor must inherit the concepts and ideas of the founders.

　　When Yang served as General Manager of Lenovo CAD, CAD Department within two years from the sales of more than 30 million to more than 300 million. Lenovo after 2nd figure, China made its first Lenovo-branded, breaking foreign brands dominate China’s situation, a record held until now. In other words, Yang yuanqing, marketing ability there is no doubt that meet one of the successor LIU Chuanzhi alternative condition.

　　Liu said, “Yang yuanqing, like me.”

　　Yang yuanqing, has been called for Mr Liu’s apprentices, even the charge Association, LIU Chuanzhi, implementation of the decision. Now Lenovo’s idea is still a large, diversified, old-school business ideas. Starting from the State-owned enterprises, LIU Chuanzhi successor requirements bis is strong in the feelings of belonging and cooperation. In this connection, he certainly does a good job.

　　Love letter from Liu can be seen, loyalty, and heritage is the first, is the second, which he combined with the best, LIU Chuanzhi, successor of course.

　　MA: find a successor will have to find martial arts leader

　　Alibaba is one of Jin Yong’s rivers and lakes, all named with characters in Jin Yong’s novels themselves. In a volatile world in which, who would rule the world? Mengzhu will undoubtedly, martial arts world.

　　He claims to be “wind clear” martial arts Misty, pay attention to not pay attention to lines, known for Cookin, thus relieving conditions probably can be summed up as: first, the ability and courage, to remain invincible in the Battle River; Secondly, the acting style is not constrained, moves opponents inadvertently preventive; third, the high authority, and strong leadership abilities.

　　Whether it is Lu Zhang Yong, both combat capability, high prestige, leadership ability, and most innovative, almost in line with Ma’s request.

　　Just entering the Ali soon, his lone break in South China, when Ali was still free of financing support, he do B2B the best performance of the Guangdong region; Sun Tong Yu left, stepped in, CEO as Taobao, Taobao total turnover rose eight times within the term. Co-founding what employees call firefighter, thorny issue every time he pays homage. Ma has publicly praised his judgment and determination of key issues, and strong execution.

　　Zhang Yong under the Agency, Ali cat independence day, to build it as one of the world’s biggest B2C platform, and create a two-11 shopping Carnival, will create the world’s largest online shopping Carnival after the Alibaba group is responsible for the overall responsibility for the operation of domestic and international business, led the Alibaba Group’s continuing transition to a mobile, rookie network establish comprehensive global logistics network, and so on. Ma “outstanding leaders” describing Zhang Yong.

　　Although the two are in line with the requirements of the Ma, but replacement coach for a short time, the unexpected.

　　In fact, this change is not just replace the coach, more like a collective shift. Wang Jian, the Chief Risk Officer, Chief Technology Officer of Alibaba Shao Xiaofeng Zeng ming, Executive Vice President and Chief of staff, as well as Wang shuai, Chief Marketing Officer, will also turn over day-to-day management to $literal management team.

　　But then again why he was so anxious to replace coach and management team?

　　”Today is our future leader in rotating shifts of n times the first time. “Start at the beginning, Ma have released Alibaba business myths to be 102 years. In order to inherit and maintain the vitality of enterprises, MA needs to allow more talent to jump out.

　　Shi Yuzhu: find work rationality and loyal female successors

　　Ma did not choose “female second” Peng Lei pick their own CEO, Internet community in China under the precedent Shi Yuzhu, strengthening a “second woman”, followed Shi Yuzhu 20ji years he took over as CEO of giants.

　　Shi Yuzhu, Liu Wei is the most suitable successor. So, what this woman can withstand Shi Yuzhu so popular and appreciated?

　　Shi Yuzhu never abide by rules, bold and impulsive, adventurous, and Liu Wei on the rational side, pay attention to the balanced, cautious, two people happened to be complementary.

　　Quarterly a year, Shi Yuzhu company online games there is no problem of excessively high per capita consumption, data can be made public, Liu said no company doing, cannot be made public. Several tradeoffs, Shi Yuzhu eventually have to follow Wei’s advice.

　　”Sometimes I run too much, she would pull me back”, “she is in charge of the piece, her money is much less than the others,” “she has been with me for 12 years, not economic made a mistake, I believe her”

　　Shi Yuzhu spoke of the successor of praise.

　　Liu Wei really cautious, after the Giants for many years, she has a strong sense of consciousness. In the face of setbacks and crises, men and women mix the question, she always falls on the team rather than her personal topics.

　　From the Vice President, Secretary, Minister of personnel, and other staff, to the giant network President, Liu is following the old history of the longest, most experienced challenges, bear the greatest responsibility “woman second.” Shi Yuzhu of the second when Liu as “the four Musketeers” one, didn’t get a penny for a long time, do not leave followers left, still find their parents borrow money to help tide Shi Yuzhu.

　　”He is relatively romantic, I am rational, he has the spirit of adventure, I was very cautious. “Liu said.

　　Shi Yuzhu Chinese Liu Wei, a rational looking at her carefully, weighing the relationship between the parties, the second is seen in so many years he does not abandon not give up following on the friendship.

　　Jobs: looking for change leader

　　Jobs is known as the age of the Internet “God”.

　　313 patent applications for Apple, the pursuit of innovation to save the nearly bankrupt Apple, Apple back from the dead, and become the industry benchmark in the world.

　　A black t-shirt, a pair of jeans, about feelings, pay attention to technology, jobs has become a monument, copycat, and ahead of no.

　　After Steve jobs, who can continue the legend?, after all, there is only one Steve jobs in the world.

　　Enterprise forever can’t just rely on a myth, and sustainable development requires a radical, out of jobs mythological aura, has a strong marketing ability, have a strong ability to change leaders.

　　For this reason, Tim. Cook to take over is not not find people, forced to move, but a matter of course.

　　Tim. Cook with superior management ability, while he was ill, Cook McClain three times. Under his management, Apple’s stock has risen 70%.

　　In addition, Tim. Cook was described as operating a genius.

　　At the time he joined Apple as Vice President of Apple, Apple due to large stocks, sector inefficiencies, loss of over $ 1 billion that year. His book large writedowns on the computer manufacturing industry, shut down most of the manufacturing plants, reducing repeat cycle, choose the nearest manufacturer product mix. Kevin Kelly shares now what has happened at all

　　Finally, Apple reduce inventory in 1997 from 31 days to 6 days of 1998, 1999 Apple squeeze for 2 days of inventory; inventory amounts from $ 437 million decreased to $ 78 million, $ 20 million, for Apple to create a miracle in the operation for a short time!

　　All this demonstrates the Tim. Cook was a “change” of the leader!

　　Examples abound of enterprise corporate malaise due to outgoing CEO: Microsoft’s Bill Gates retired, the company to regain its glorious struggle; stepped down as he took office, Mr Kallasvuo of Nokia, still hard to pull around.

　　Looking back at today’s Apple, first brands no one can shake. Tim. Cook has a strong pressure, a message to restore nearly $ 80 billion market value, is undeniable.

　　Summary:

　　How to choose successor is difficult. The business world proved battle fierce brutality, how can the tide of radical change can inherit the enterprise culture, and bold innovation, walking in the forefront of the times?

　　No one is perfect, right. But what exactly is appropriate?

　　Some live case despite the seemingly disparate, but good at summing up will find: Yang, Lu and other people in the company several decades to settle things, not so-called Airborne Army in charge. Chaotic hero, stake in the enterprise, courage, highlighting proven management skills and change, help enterprises out of difficulties, give bosses a dose of good dose bosses hard fight down the rivers on a silver platter.

Su Ning Li Xinghao out first win 3 billion order

　　Li Xinghao, Chairman of chigo reinstated after it won a large order. Yesterday, reporters learned from the chigo group, 11th, chigo and suning in SUNY headquarters signed a Declaration on strategic cooperation, the two sides reached 2016 cold year of 3 billion yuan sales target agreement.

　　Both Li Xinghao comeback back to log a high domestic marketing of the first strategic layout and air conditioning industry in the year 2016 cold the first of large orders. Chigo group insiders, this means not only Li Xinghao, chigo will lead to more positively and actively participate in this competition and robbed, at the same time as the Internet retail giant suning will also fully supports chigo back into the air-conditioning industry top three.

　　Chigo group, officials told reporters that the suning and chigo signed 3 billion yuan sales target agreement, chigo return to the top three industries are significant. Comes 3 billion yuan scale equivalent to 1 million sets air conditioning products, for sales growth provides has a breakthrough; second on records high original channel is a incentive and confidence boost, the was suning force is, are description records high high-end strategy and products quality get has its height recognized; three and suning cooperation just is a complement each other of began, not only will reflected in sales Shang, is expected to also will in personalized custom, and differences of marketing and service, many aspects for further of exploration and cooperation.

　　After entering the 2016 new year, air conditioning industry changes constantly, but one month later opened, chigo air conditioner takes this opportunity of “overtaking”. Chigo group officials believe that complementarity and win-win cooperation is obvious, also represents suning chigo air conditioning try on Internet + recognition. Will help Chi intelligent cloud strategy + Internet strategy for a perfect integration with the SUNY, in order to achieve a good product and a good platform for docking.

　　August 10, suning and Ali mutual holding copies expand big cooperation, records high Group about head think, suning and Ali cooperation Hou, achieved line Shang maximum channel and line Xia maximum channel of complementary, will build most with experience sense of o2o mode, records high products once by this a channel system of full support, will will in new of industry pattern in the burst out new of vitality, sales scale will has a breakthrough of progress. Watch road by CCTV exposure of children where

A good cow x is determined to see the 5 0T car

Two days ago, was asked in the micro-background on the road saw an Audi A6L 50TFSI, isn’t it 5.0T? On a nice big Ah!

However.. … It is not.

Well, the car what do all those numbers and letters mean? Onion today to talk to the rear is the subject of knowledge.

Figures represent displacement?

Many named models will use displacement, such as the 1968 Mercedes-Benz 250 (Mercedes-Benz 250, national estimates of unsold) uses a 2.5-liter engine, Mercedes-Benz 300SL with 3.0-liter engine. And we’re more familiar with Volkswagen and Audi simply engine models with engines as standard.

However, with the prevalence of small-engine + Turbo, 1.2T, 1.4T will not show high (BI) (GE), so many manufacturers are not explicitly marked cc engine, but to replace, such as the BMW 120i (1.6T engine), Mercedes-Benz C180 (1.6T engine), C260 (2.0T engine). Different domestic and overseas new Golf GTI or

But Audi is “xueba”, acceleration of the car (0-100km/h time) following a formula value 45 TFSI, 50TFSI these are bluffing.

Complex formula does not say, to take a simple example, such as the Audi A3 35TFSI (1.4T) and the Audi A4L 35TFSI (2.0T), although different displacement, resulting in engine power, but due to differences in weight, their official 0-100km/h was 8.2 seconds left, tail number is 35.

You see, so the same tail number, car engines are different.

Best of x is the mass, without numbers in previous years, but with “TSI” three letters the arrangement of color distinction, what emissions depends on how much you “red” (1.4 liter only I was red; 1.8 liter SI are red 2.0; these are red).

Mass has replaced it with a new rule now, represent the scope of engine torque, note the torque range, not the maximum torque, not maximum torque, not maximum torque, don’t be misled.

For example, 230 TSI: 200~250Nm;280 TSI car torque: torque in the 250~300Nm, and so on.

In addition to digital, what do those letters stand for?

On the rear in addition to numbers and letters, letter combinations is to explain the car’s engine, drive, energy technology, there are some special models.

Engine:

Such as the popular series TSI (supercharged direct-injection gasoline engine), FSI (fuel stratified direct injection engine)

TFSI (supercharged direct-injection gasoline engine), TDI (turbocharged direct-injection diesel engine);

As well as many Japanese and Korean cars VVT, and CVVT engine in several different technologies.

Drive type

Rear standard will have 4WD, AWD, Quattro, 4MATIC, Xdrive, 4MOTION, and more, in fact, these are the “four wheel drive” system that differ only by manufacturer name on the system, the difference between 4WD and AWD, 4WD can be manually making the transition between the two drives-AWD.

New energy logo:

Identification of the most common are hybrid (hybrid), EV (electric), HEV (petrol-electric hybrid), and DM (dual-mode, that is EV + hybrid).

Special vehicle:

Friends also found later in some other special symbols and letters: for example, Mercedes-Benz AMG, Audi tail marked with RS\S, BMW marked m, the mass of the car rear is marked with r, which is part of the series of high-performance version of the car, more dynamic performance and control.

Finally, look at a BYD Tang speed version, known as the 0-100km/h acceleration time of 4.9 seconds, which, absolutely intuitive ↓↓↓↓

With all that said, did a double take when feeling? Until end of misguided click great! Friends forwarded to people who have not read and see!

Onion app public: car onion rings. Transmit positive energy here, tried a variety of automotive black curtain, free cars cheat-proof secret, more practical cars, used cars the ultimate coup! Stop headaches, focus on onion rings, add your car service clubs.

A Buffett followers Hong Kong 18 Hong Kong is our automated teller machine

　　”The market is down, I’m more excited. “In August this year on a Thursday morning, my Crystal in Hung Hom, Hong Kong, Hong Kong, 9/f Hong Kong stocks seen 18 year history when Charles, he was in a rare” excitement “period.

　　This week, shares suffered Black Monday and black Tuesday, in a row. Index on Monday fell 8.5%, continued to tumble on Tuesday 7.63%, lost 3,000 points. Charles dedicated hard years of h-shares (registered in mainland stocks listed in Hong Kong. H implement “T+0” transactions, no price limit) Similarly bleak, the Hang Seng Index dropped 2800多 points a month ago.

　　The panic quickly spread to Wall Street, China. On August 24, the Dow opened down 1100 points. The day I met with Charles Bloomberg website free airing of news headlines: the next great depression will come from China?.

　　But fear has nothing to do with Charles. In the gloom of a week in his Office, Hung Hom, indifferent to buy tens of other Hong Kong-listed shares. “People fear when I was greedy. “Wearing glasses, dressed in sneakers and shorts, soft-spoken Charles laughs like an intellectual version of” old boy “.

　　”The reason everyone knows, but it is not so easy to do. “He added.

　　Hung Hom is the transportation hub of Hong Kong, the cultural powerhouse. Charles Office walk hundreds of meters, or the Hung Hom Station, trains to and from Guangzhou, Beijing and Shanghai, a day. Across the street from Charles, the Hong Kong Science Museum and Hong Kong Museum of history. Within walking distance, there are the famous Hong Kong Coliseum. One more step, to the famous Avenue of stars. Here is a beautiful skyline best financial hinterland of Hong Kong address.

　　From Sichuan to Hong Kong since 1993, Charles had been working and living in near Hung Hom. He likes the convenience and quiet. Hung Hom and almost all the benefits of Hong Kong: ocean view with a sea view, to bustling downtown, to the quiet tranquility, you can even eat all of Hong Kong’s most authentic Sichuan cuisine – all within walking distance.

　　We met a few days ago, waterfront in Hung Hom, Charles bought a 100 square meters, total price of HK $ 27 million apartment, that was developed by the Li Ka-shing’s companies a new property development.

　　The price of “luxury” for “three bed” as a lifelong pursuit of the ordinary people of Hong Kong, it is absolutely impossible. For Charles, but is a very low-key home. He said he bought the apartment from “sewn” (the Chengdu dialect: gap) look at the sea.

　　”Ever thought of buying a mansion to live to hundreds of millions of lives?” I just ask.

　　”Not necessarily afford, even if affordable, would not buy. “Charles said with a smile,” I slapped a big place is enough. ”

　　Wealth has not changed my

　　There are two kinds of people in the world, a person will be wealth changes, another person will not.

　　Charles, wearing a simple, not the pursuit of brand-name, flew economy class only, not open car, like public transportation – the Honda Odyssey 7 years more than 10,000 miles, decades eating breakfast OK convenience store peanut-flavored Switzerland volume. Walking on the street, you won’t see him in the eye.

　　In fact, even if it had provided food, financial freedom, Charles still remember going hungry for days.

　　He remembers picking “carbon flowers” (the Chengdu dialect: coal slag) childhood. Age 7 years, “three years of natural disasters”, just after the six siblings are not getting enough to eat dinner at home. Together with three elder brothers Charles and walk more than more than 10 miles every morning (1 Li = 500 m), BA Li Zhuang coal field to Chengdu to pick “carbon flowers” for sale. Two brothers and a clear division of Labor: the three elder brothers and his students in charge to rush to transport coal steam train spilled down carbon residue, Charles is responsible for the loading of carbon residue baskets and packages. After daybreak, the two convince car (Chengdu dialect: cart) to help them sell snack bar boss carbon sediment transport into the city.

　　Pick “carbon flowers” business half stole half of Rob, to long, finally has a brother is caught and confiscated “modus operandi” tool-a military rucksack. Was fed by six siblings, Charles’s mother and came up with a trick, is do it yourself Guo Kui (Chengdu snacks: a type of pancake), and third brother Charles sold near North Station, take the tram to the train.

　　Young Charles and his brother had to learn to greet customers and deal with potential famine victims, protecting himself and Guo Kui – from the heist.

　　Eat these bitter childhood, everything was later by Charles “cherish”.

　　The “cultural revolution”, Charles witnessed the Kuomintang to Taiwan’s father suffered physically and mentally grueling, saw the ugly side of human nature. Up to now he is still “fear”. During this time, he pleaded illness, citing “passing the buck” in the city, playing a variety of temporary workers. Over the years dig what great letv executives

　　”I have done construction site of brickwork, plastering, concrete workers, steel workers, and so on, but most of the time or doing site coolies, cooks, assistants, excavation work and other miscellaneous works. Then went to the hydropower construction company, doing sheet-metalworking, bench. Once on the drill when drilling, hand rolled in, almost lead to a disaster. “I see he held out his left hand, index finger and middle finger are still not completely normal activities.

　　Also during the “cultural revolution” period, Charles developed a reading habit. He read the selected works of Mao Zedong, read much fiction in the former Soviet Union and in other European countries, read his dictation of the ancient poems–until today, he still be able to recite verbatim BAI Ju-Yi’s long narrative poems song of eternal.

　　In 1977, China due to “cultural revolution” and 10 years of the college entrance examination. Charles’s chance came. In 1978, he designed to fine arts, results are unsuccessful. With her mother’s encouragement and prodding Charles exams the next year again. In preparation for the test, the subject is back, he wrote on the card, card on the bike on top of the faucet while biking, recite.

　　Rote Charles is not afraid. Math is difficult for him. In 1979, Charles mathematics just got 15 points (out of 100). Even so, his score he successfully entered the Sichuan Institute of finance and Economics (now the Southwestern University of Finance).

　　”This is a great turning point of my life. “Charles said.

　　I have Warren Buffett buys lower

　　After graduating from the Sichuan Institute of finance, Charles entered the banking system. Through the ups and downs of adolescent, his life into “plain sailing”.

　　”My (work) a year as Chief, three years as Director and it was sent to the Wanxian City Deputy Mayor. “Charles said.

　　The information I was really surprised, because of Charles, both looks, temperament and the conversation, and the most I ever worked with “leaders”, it is quite different.

　　In early 1993, Charles came to Hong Kong. At first, he do the imports of electronic components business: importing parts from overseas, back-packing and selling to the Mainland. That was made by Charles the first pot of gold.

　　In 1997, the Asian financial crisis hit. Charles began to invest in Hong Kong stocks, he confessed that it was his “wealth”.

　　”I was lucky, just money. “Charles went into the 1998 when the Hang Seng index was 6000来 points. He remembers the Government’s intervention is 8000多.

　　To combat speculators, represented George Soros’s Quantum Fund, stable financial markets in Hong Kong, the Hong Kong Government through the Exchange into the stock market in 1998, eventually invested about HK $ 120 billion to buy Hong Kong stocks.

　　Charles’s investment focus is on State-owned enterprises listed in Hong Kong stock. In 1993, the first State-owned enterprise stock “Tsingtao beer (33.55,-0.57,-1.67%),” listed in Hong Kong. As of July 31, 2015, the h shares listed on the main Board of the stock exchange in Hong Kong a total of 188, the gem has 24.

　　In the Mainland grew up and worked in a Bank and grass-roots, which makes Charles mainland enterprises, culture, operating rules and background are more familiar with it. Unit is just getting started in State-owned enterprises listed in Hong Kong, many people still do not dare to touch when Charles and State-owned enterprises on the Mainland to understand, giving him tremendous investment opportunities.

　　”Such as PetroChina, I have Warren Buffett to buy low. “He said.

　　According to Buffett’s letter to shareholders disclosure, since April 2003, Buffett for about 1.6 to 1.7 per share price bought PetroChina h shares at HK $ 2.34 billion shares. 4 years later he series 7 times, average price of HK $ 13.47 short positions in all the holdings of PetroChina shares, earning HK $ 27.7 billion.

　　Charles said he listed oil from 2000 ($ 1.28) have been bought, now holds. PetroChina last Friday (August 28) h-shares closed at HK $ 6.49.

　　Charles impressed another “not to be seen” shares are Hong Kong-listed State-owned enterprises (based in deyang, Sichuan), Dongfang electrical machinery.

　　”When the entire market value of more than 30 million, shares of San Mao. I know good stock and bought some, and later increased to more than 60. “He said. Dongfang electrical machinery, later renamed the “Dongfang electric (13.04,-0.29,-2.18%)”, in Hong Kong stock market capitalization of 3.1 billion as of end of August 2015.

　　”There was a strange, people don’t agree for Chinese shares, Buffett bought (CNPC) by some investors after the irony, many people say that Buffett has been very ill, but how to buy Chinese shares?”

　　After years of investing career, Charles has maintained its own independent judgment. He never listens to insider information–“that shouldn’t I make money,” he does not listen to the so-called “stock-master” analysis, he does not predict economic, market or share price. They “don’t understand” stocks, such as technology stocks, nor does he touch, even if it meant missing some good ones.

　　”Tencent’s 3 bucks, I got some, rose several times to sell, because he does not understand. “Charles said he does not regret this,” once we lose, I won’t look back “. Tencent after stock split, 2015 years highest point so far is HK $ 170 Yuan per share.

　　In addition to not read the industry, Charles said he had tried to avoid private shares. He believes that because the State-owned shares, they have greater incentive to make false accounts.

　　Charles focused on companies ‘ fundamentals, research report, read a lot about the company and industry news and information, on the basis of their own judgment.

　　”There’s something wrong, I think. Shares rose 10 times, I wouldn’t be embarrassed. All of the risks, are my own. “Charles said.

　　Charles University students, the current West China futures limited liability company Chairman Hu Xiaoquan believes that Charles’s success with his “strict, rational” personality are inseparable.

　　”He don’t understand stock will not buy, buy only what he thinks, and has a strong power to hold. “Hu Xiaoquan believes that young Charles” meanders almost hit bottom “, so he had experienced the worst condition, calm in the face of market volatility, not too much worry about the mental.

　　”He’s not our first group of students to do portfolio investments, but is one of the most successful. “Hu Xiaoquan said.

　　Hong Kong is my ATM machine

　　The “cultural revolution” period to develop reading habits, to allow Charles to independently research they want investment company, gets the information he needs.

　　Charles ‘ daughter Teresa was born in Chengdu, studying in United Kingdom after return to Hong Kong. Teresa told me that father every day, “rain or shine”, get up in the morning to go to the clubhouse for an hour in the building’s newspaper; seven or eight o’clock in the evening after dinner, he will read again to Club and has since seen closes at 10. Even more so over the weekend.

　　”Inside the Club more than 10 kinds of newspapers, magazines, my Dad can’t see, even the gossip magazines are not spared. “Teresa said.

　　Charles had a daughter the ability to admire complete prostration: “if I have seen the ABCDE, you asked me the next day, I can tell you I saw the ABCDE. But after my dad saw ABCDE, you can string them together into a picture, and then he will be able to know, Oh, this company is like this. ”

　　Teresa said, father had a strong optimism about China’s future. When I asked Charles, thinks “there is no value” it. He told me that, with China’s economic development, China’s stock market will eventually market growth for the investment market from gamblers. As a value Investor Warren Buffett and his investing style is “buy and hold”.

　　This investment philosophy determines the very low rate of change cartridge. Charles told me that he now holds not more than 25 stocks and some bonds, annual turnover does not exceed 20%. “Securities firms is the least liked person like me. “He said with a smile.

　　Charles, skilled in the use of leverage financing. His mortgage stock and bonds, to borrow money from banks and securities firms in Hong Kong. Banks often rely on the liquidity of the stock to determine mortgage rates. “Mortgage rates ranging from 0 to 70%, high liquidity stocks higher mortgage rates. “Charles said his financing costs are around 1 point (interest rate).

　　Charles started to invest some earnings stability in recent years preferred stock and high yield bond. Buying bonds is also at risk, also stepped on mines. Charles bought Kaisa bonds this year, “100 dollars, and is now down to 50”. But he said he was a basket so the risk as a whole can be controlled.

　　”My investments are calm, to outsiders, even dull. “But for Charles personally, value investing is very consistent with his” personality, life and ability “thing. “I had no idea there is so for me things in the world. ”

　　Charles’s role in investment is both a trader and holders, analysts or the risk control Division. He man not only get things done from start to finish, is also doing a good job. He disclosed that since 1997, his return has more than Buffett’s 28%.

　　”Sometimes our (stock) is my ATM machine, I knew it would give me the madness of return on investment. “He said.

　　This life is most proud of three things

　　9:30 A.M. on Friday, the day after chatting with Charles, I again came to his Office in Hung Hom around 90 square metres. Here is the founder of Charles “Sichuan” friends of the Association’s base. Office has two rooms, a small compartment on copier, the rest is sitting area.

　　When I walked into the Office, 15 young people from Charles–his alma mater, Southwestern University of Finance has been around the reception area of the white table and sat down. They are “friends of the Sichuan”, at the invitation of a 5-day visit to Hong Kong and Exchange. Today is the last day students in Hong Kong. According to schedule, they share their experience here.

　　Childishness is written on his face, the first time in Hong Kong’s students to “Pearl of the Orient” praise continually. Just a five-day stay to their surprise and shock. Of Queuing in Hong Kong culture, diverse, fast-paced, prosperous, beautiful in Central Avenue, as well as their independent thinking and optimism of Hong Kong, make you feel fresh. Several students gearing up, and expressed the wish to study in Hong Kong in the future.

　　”Those people in the financial sector in Central, really handsome, full of temperament of the elite as a whole!” One of the male students of the Department of finance said, “really wanted to have the opportunity to be one of them!”

　　”So many cars on the road, nobody honks. “Another said,” If in Chengdu, Horn had broken. ”

　　There is a girl said, “Hong Kong University students ‘ Union, could have so much power, can tell the teacher about it, too shocked. ”

　　Students begin by Charles pulled out a brown-red notebook, record each student’s speech in real earnest. Each student finish, Charles will make a brief comment. When everyone has finished speaking, as parents like Charles, ordered everybody again this afternoon, where the collection, Octopus card where should return, and where can I buy duty-free goods. After Charles finished his speech, students like a star, have gathered pictures asked for him.

　　”Charles is very low-key, to do something very focused. Every time a student, his hands-on, take them around the school, and also participates in every forum. “Sichuan neijiang, Advanced Institute of science and technology education in Hong Kong now teach Zhong Dan said.

　　Zhong Dan is passionate about Hong Kong stock investors often communicate with Charles. In order to share with fellow Sichuan investment in Hong Kong stocks experience, Charles built a special “Sichuan people’s Hong Kong stock lines” micro-groups.

　　This group several are believed to be in Hong Kong to study or work after the. They are all as good friends Charles, from love to job seekers to plan problems will find him.

　　Starting from 2011, Charles doing the “Sichuan” friends of the Association has received from more than 55 colleges and universities total more than 1300 students in Sichuan. Meanwhile, they also organized 48 approved a total of 867 students in Sichuan Hong Kong exchanges.

　　In recent years, land relationship tensions in Hong Kong, made Charles feel heavy burdens on the shoulders. “Between Hong Kong and the Mainland should be filled with positive interactions. “Charles said. He hoped to “make young people influence young people”, established a positive interactions.

　　Charles said: “I am most proud of three things in this life: one is the layman to do international trade, two finger typing made the wealth of life and the third is to use very little resources founded” Yangtze River “and” Sichuan “friends of the Association, expand the unlimited space”.

　　Charles Hong Kong stock investment strategy

　　Basic strategy: in Hong Kong and the Mainland-listed companies shares in h-shares are cheaper than shares; bought in Hong Kong; long term (10 years).

　　Weighted stock positions should meet: the PE<10, the smaller cheaper; PB 10%; dividends each year three; the large-cap stock (worth more than 60 billion) accounted for 70% positions.

　　PE, PE ratio, ratio of each stock price and earnings per share of common stock

　　PB, average rate, price/book value. Book value = total assets-intangible assets-liabilities-preferred stock equity

　　I’ll sell stocks only three cases:

　　Need cash to make investments outside the stock market turn to I don’t know the, as in 2007 the mainland stock market, which once ran, ran and never came back until one has investment value; I like a stock, but have no money to buy, need to sell stocks to buy tickets – this does not happen very often.

　　VS value investing trend strategy

　　I’m a value investor, I pick up cheap stocks to buy. I will avoid doing business with prices already high, but may also be growth stocks.

　　On the State-owned shares

　　State-owned enterprises there may be corruption, inefficiency, I admit. But Chinese shares still are worth the investment. I think that means a lot of government regulation of the economy in China, space is still very great. Government will make every effort to ensure that State-owned operation of the machine.

Write a note just shaking it on the line

　　Mato*memo is a Android phone application notes.

　　How to quickly input may be opened after a quick, clear, most third demand for Notes applications.

　　By way of shaking the phone to save the text and pictures into note form, is also very interesting.

　　First of all is a question of time: copy, paste, on the phone, how do you finish?

　　Answer 1: long pressing select text, copy, switch to another application, such as list of wonderful and efficient applications such as Evernote, and then press space to paste.

　　Answer 2: images and text within most applications, forwarded directly through the share button to other apps.

　　If your answer is option 1, then launch Yahoo!Japan application note Mato*memo can save your action steps, hands of the faster processing of information. If your answer is option 2, application note Mato*memo, can help you cover the text cannot be saved via the share button.

Mato*memo interface

　　Mato*memo save your notes in a way that’s interesting is done lets you shake the phone.

　　The Notes application supports the mainstream of text and image formats. Either copy text on a mobile phone, download the image, or just cut a good screen, users only need to gently shake the phone, Mato*memo will help you to save the text and pictures into a section of the notes.

　　Call graph tab in the settings, the user can select different graphics tags to categorize notes, again without ever leaving the application interface.

　　According to the graphic labels organize your notes Guben is the source don t forget the core competence

　　For a given label does not meet the user can open the folder with the * pattern in the upper left, set graph label. In addition, the user can Mato*memo notes for further processing and handling: merge notes, plus figure and text.

　　Even if users forget to use, Mato*memo has an official long text notes, with a bear and a rabbit tells you to use them.

LEVI S Evergreen secret of the brand how to remain between 162 vitality

　　”New hungry” (shiny-new-object syndrome) has become the mainstream of consumer culture. In this atmosphere, low possibility of long-term survival seemed all the more of a brand, let alone grow.

　　However, a 162-year history of Levi’s (Levi’s) to do this. Those hit a shot for a place in the “guerrilla concept store” (pop-up store) is not uncommon, Snapchat-Flash products are emerging one after another, long-when brand loyalty is no longer this season, the Levi’s brand power is particularly striking.

　　

 

　　This is a enough to make Levi’s trumps its history. You know, when the founder, Levi Strauss (Levi Strauss) in 1853, Germany moved to United States and created the brand, United States there are only 31 States; another 32 years, was born in the first car in the world. In many landmark United States brands, only founded in 1852, the Budweiser-Busch InBev (Anheuser-Busch) can be matched (Coca-Cola was founded in 1892, Ford Motor was established in 1903).

　　Long history and did not let Levi’s gradually ossified. For other brands, it is still a formidable opponent: in 2013, Levi’s revenue of $ 4.68 billion in 2014 and on this basis has increased by two percentage points, and knowledge of global jeans market share.

　　Retailers praised Levi’s has a unique brand equity, which is an important resource for other brands did not. J.C. Penney said by the former creative director Gary Oneil, Levi’s has become a brand, and it spans the boundaries of lifestyle, gender and other factors, enables retailers to dig in the extremely wide range of customers.

　　Also, Reeves has never left behind. Audience for Levi’s Complex of more than 20 young men be included in its “tide 15 brands people love the most” (15 Brands Hipsters Love) list, also registering and Band of Outsiders and other independent design brand. On the fashion media was full of celebrities dressed in Levi’s clothing appeared.

　　Shawn Parr is the owner of San Diego brand and innovation consulting firm Bulldog Drummond, corporate clients including adidas, American Eagle proudly flying (American Eagle Outfitters) and Nike. Parr, Reeves called the jeans rock or Johnny Cash (Johnny Cash): “they are the legends of the industry, they challenge the traditional idea and give it a new definition. Without them, everything will be different. ”

　　Levi’s Green brand vitality secrets is not mysterious. The old company has always adhered to the traditional branding guidelines to maintain and increase brand value.

　　Dare to promise and commitment

　　Talking about Levi’s guidelines to maintain brand value, the starting point is the integrity-commitment and maintain sanctity of commitment at all.

　　As we all know, Levi’s birth due to founder for the California gold rush who made an easy to wear pants. Zhihou, jeans and soon swept the nation, Levi’s also ushered in the early 20th century United States new trend in garment production to be Essentials of the working class.

　　20th century “deindustrialization” period, “wearing Levi’s jeans” to become filled with popular identity of the rebellious spirit of youth groups. Its pursuit of pure and original oil on those young and hippy thrown in a chord.

　　In the mid 1980 of the 20th century, the classic Levi’s to promote its 501 jeans, has reawakened awareness of beginning hundreds of years ago in the traditional five-Pocket jeans enthusiasm. But in the 21 century, Levi’s 501 jeans were once again set off a wave of. Enemy ring under the boss Wanda cinema line the

　　”Everybody likes retro jeans 501, because it will never be out of date. “Levi’s CMO Jennifer Sey, commented,” as a brand with a history of more than 160 years, we ‘ packaging ‘ a lot of people, and with them went through many important moments. ”

　　Recently, the “good faith” has become very high frequency’s commercial slogan and branding an essential trait, which of course has its own rationality. ABI index (Authentic Brand Index and brand integrity index) shows that “good faith” understanding deeper, higher chance of winning the consumer advocate. ABI Research’s analysts say that in today’s market environment, consumers want to choose is a deeper more genuine brand, thus “integrity” will be a great boost brand success. Lewis clearly defines the core purpose of branding, quality and value, to act on policy for the enterprise and firmly maintained, has been accepted by most younger consumers with significant market influence.

　　”Has a connotation of brands can win the favor of Millennials, and distinctive brand of integrity and character win their approval. “Participation co-authored the successful marketing of the millennial generation (Marketing to Millennials) Jeff Fromm said of the book.

　　Strive for emotional feedback from users

　　Levi’s product quality and integrity are beyond doubt. Rivets on the Levi’s jeans have become the global standard for the industry, red flag and double arc stitching also embodies the excellence of its design details. Information also has a cultural dimension and its brand of charm.

　　Both of the 1950 ‘s “bad boys” stars such as Marlon Brando, still leading the counterculture in the late 1960 ‘s combination of psychedelic rock band Jefferson Airplane, had been wearing Levi’s jeans are out. Levi’s also has been working to build strong emotional bonds between itself and the consumer. In the 1970 of the 20th century to the 80 ‘s, Levi’s turn to television advertising campaign, launched a series of in the eyes of the people, “indecent” advertising works is one of the famous commercial filmed model Nick Kamen for 501 jeans ads. Advertising, Kamen sat at the laundromat with a pair of boxer briefs only, this scene really inspired the instinctive reaction of the audience.

　　In 2009, Levi’s “rushed forward” (Go Forth) series of interactive advertising available, dynamic fine picture again ignite the enthusiasm of the audience. Video shows the black and white images of Hurricane Katrina-ravaged New Orleans, together with the Walt Whitman poem Pioneers! O Pioneers! the original. By sing this one for the construction of the new United States was founded by the pioneers of brand, Levi’s is once again trying to capture and convey a unique spirit.

　　All of Levi’s commercials in which neither the description nor the relevant characteristics of the product information. In fact, it can be said the ads are intended to avoid any product marketing. Their only purpose is to make an emotional connection with consumers.

　　Sey explained: “from the first date, the first day of school, regardless of the size effect, it has significant experience in their lives we should participate in it. Our marketing staff is to help people easily and fully tell their stories, deeply involved in possible. ”

　　Insist on doing their own

　　All of which need to be constantly, has huge brand equity of Levi’s is no exception. But they insisted, must not be for fashion neglected brand compliance.

　　”Is full of marketing research can always stand in the ever-changing world of jeans Levis frontier–through a large number of retailers to help test the product, based on relevance feedback product cut, washed and fashion can keep up with trends. “Retailers in New York Dr. Jays purchase Billy Rudnick said, “but they are not doing too much in the publicity stunt – many good companies are planted at this point. ”

　　Sometimes this insistence on style can lead to lagging company performance. Early in this century, colored jeans became popular among female consumers, tailored jeans by the male of consumers, but Levi’s design team has failed to timely introduction of new products, sales plummeted.

　　However, in most cases, Levi’s is a leader in fashion, especially in terms of corporate social responsibility. Founder Levi Strauss in the early 90 ‘s at the University of California, Berkeley to establish a scholarship. Since then, Reeves formed a philosophy, its executives refer to “gain the proper way.”

　　Strauss’s mysterious grandnephew Robert Haas during the 1984 to 1999 Levi’s CEO, for Levi’s overseas suppliers to make the management of production codes. He is the first Fortune 500 companies to employees ‘ domestic partners covered by company health benefits systems CEO, is also one of the earliest providers of funding for AIDS research.

　　Sey said, adding that: “we invented blue jeans, we have made women’s jeans in the first paragraph, we still did not stop the pace of innovation. We are responding to consumer demand for the environmentally-friendly clothing has launched Water

　　When most companies are looking for a breakthrough in the modernization, Levi’s “innovative” move but always with a touch of thoughts of the past. Appears in its latest version of VI design LOGO was born nearly 50 years ago, Walter Landor to design the bat-wing graphic, double horse pattern followed for more than a century and “Patented 1873” (1873 to obtain patent) were also redesigned to appear in the “new” label.

　　Levi’s marketing strategy is also closely associated with the brand’s history and values. 2013 Levi’s in the United States’s oldest organized a series of concerts in small towns along the railway. Meanwhile, in social media in marketing communication activities, Levi’s also committed to allow consumers to learn more about water conservation and other environmental knowledge, or opinion leaders strongly support those who defend social justice. They in no way inferior to the efforts made to promote their products.

　　Levi’s believes that to win public attention and increase incomes in the short term, the simplest method is to go with the flow, but Parrot often leads to a company and brand image drift away. This is Levi’s management in a fall and his later learned. Brand consultants Parr said Levi’s “always look at yourself ‘ overexert ‘, are trying to build and own properties are totally inconsistent with the product. They insist that self, keeping traditional, is not afraid to take risks; they’ve done it the best. “

　　Commitment, the courage to challenge and stable inheritance–through the Levi’s observation of these qualities, we can understand why it can be such a great brand. As the United States one of the oldest, Levi’s among an increasingly globalized market to its own original characteristics. It is a symbol of individuality and rebellion, has been widely recognized by the public; it was in exclusive partisanship, has full compatibility.

　　The cultural resonance of Levi’s has weathered the socio-economic, current trends and the company’s own test of ups and downs. Even when product discontinuance, “Levi’s” the brand will stay on Earth.